Services
Data Benchmarking
Before optimizing a website, it’s essential to conduct a thorough analysis of its current performance. This includes collecting and interpreting data on website traffic, keyword rankings, site status, and backlinks. By meticulously recording this baseline data, you can measure the impact of optimization efforts and track improvements over time.
Tools : Google Analytics, Google Search Console, PageSpeed Web Dev
Keyword Research
Keyword involving the identification of relevant search terms that your target audience is using. By analyzing search volume, competition, and user intent, you can choose the most effective keywords to optimize your content and improve search engine rankings. This process helps drive targeted traffic to your website, increasing visibility and engagement.
Tools : Google Keyword Planner, UberSuggest, SemRush
Website Audit
A website audit is evaluation of your site’s performance, assessing various factors like technical issues, SEO effectiveness, user experience, and content quality. By conducting a detailed audit, you can identify areas that need improvement, such as broken links, slow page load times, or outdated content.
Tools : ScreamingFrog, SSLChecker, ahref and other seo tools
On-Page SEO
involves optimizing individual web pages to improve their search engine rankings and attract more relevant traffic. This includes refining elements such as meta tags, headings, URL structure, and content to ensure they align with targeted keywords and user intent. Additionally, on-page SEO focuses on enhancing internal linking, image optimization, and overall site usability, contributing to a more robust and search-friendly website.
Tools: Yoast, WordPress Plugins, ChatGPT or Rtyr for Content, Convert images to webp and so on
Off-Page SEO
Off-page SEO focuses on enhancing your website’s authority and credibility through activities that occur outside your website. This includes building high-quality backlinks from reputable sites, engaging in social media marketing, and fostering online relationships to generate positive mentions and reviews. By improving your site’s off-page SEO, you can increase its trustworthiness in the eyes of search engines, ultimately boosting its rankings and driving more organic traffic.
Tools : Legit Related Website To your brand and add to it your site.
Reporting & Analytics
Reporting and analytics are critical components of any digital marketing strategy, enabling you to measure the effectiveness of your campaigns and make data-driven decisions. By tracking key metrics such as traffic, conversions, and user behavior, you can gain valuable insights into what’s working and what needs improvement. Regular reporting helps you communicate these findings clearly, allowing for continuous optimization and ensuring that your marketing efforts align with your business goals.
Tools: Recheck the website and re edit if there are still remaining issues.
Summary:
As a Digital Marketing Specialist in SEO, I gained experience at Outsourced Doers, where I optimized various HTML elements. I believe I will master these skills with continued practice, as the most challenging aspects for me are not the HTML elements themselves. Using tools like Yoast SEO and ChatGPT makes the process easier and more efficient.